Mattel Apologizes, Says Incompetent Engineer Barbie ‘Doesn’t Reflect The Brand’s Vision’

FOLLOW UP: An apology from Mattel and Amazon pulls the e-book.

Consumerist

networkedagent Yes, there’s a typo. Technical Editor Barbie will remove that later. (Swift on Security)

Earlier today, we wondered why the communications people over at Mattel hadn’t answered any questions about a book starring Barbie as a computer engineer. Barbie’s “engineering” job consisted of designing puppies while having male colleagues code the game and reboot her computer. This isn’t just sexist, but an inaccurate representation of what computer engineers do. Good news: Steven and Brian managed to get the virus off PR Barbie’s computer, and the book’s author has spoken up as well. UPDATE: Amazon also appears to have pulled the e-book version of this title.

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